• Create interest for your offer, so your best clients chase you rather than you trying to convince anyone to buy from you  
• Avoid wasting resources on leads which cost too much to acquire / to serve and produce little / no profits  
• Identify & attract high margin / high profit clients so you generate way more cash with the same efforts 

Your Blueprint to Developing Persona (Customers Avatar) guides you to focus on those clients who help you build a solid business that gives you want YOU want. By identifying the right clients, those who love your product / service and provide high profit margins, you increase your profits by 50% without changing anything else in your business.